WhatsApp Business Calling has quietly become one of the most asked-about features on the WhatsApp Business Platform. Customers can tap a call icon and ring your business over WhatsApp, and your business can call customers back, all inside the same thread where the conversation started. No phone line, no separate dialer, no “please hold while […]
WhatsApp Business Calling Pricing in 2026: What It Actually Costs Read More »
If you run two businesses, or one business with two numbers, you have probably lived the two-phone life. One device for the boutique, another for the salon. Or worse, one phone and a daily ritual of logging out and back in, praying the verification SMS arrives quickly. That era is finally ending. WhatsApp Business multi-account
Something fundamental just shifted in how businesses will talk to customers on WhatsApp. On July 1, 2026, the Meta Business Agent Platform went live for partners, opening the door for any business to deploy an AI agent that can answer questions specific to that business, recommend products, book appointments, and close sales, all inside a
Meta Business Agent Platform: The Complete 2026 Explainer for Businesses Read More »
Just days after WhatsApp opened username reservations worldwide, India has hit the pause button. On July 1, 2026, the Ministry of Electronics and Information Technology, better known as MeitY, issued a formal notice directing Meta not to roll out the WhatsApp username feature in India until consultations are complete and the government’s concerns are addressed.
WhatsApp Username Feature Halted in India: What MeitY’s Notice Means Read More »
For seventeen years, your identity on WhatsApp was one thing: your phone number. It was your login, your address, your business card, and your privacy liability all rolled into a single string of digits. It was how friends found you, how businesses reached you, and how strangers in a group could quietly copy you into
WhatsApp Usernames: The Complete 2026 Guide to the Biggest Identity Shift in the App Read More »
If you are building on the WhatsApp Business API in 2026, the pricing model looks completely different from what it was a year ago. Meta replaced the old conversation-based pricing with a per-message model on July 1, 2025, introduced volume-based tiers that reward high-volume senders, and announced a max-price bidding system for marketing messages arriving
On June 16, 2026, the Government of India ordered a temporary, nationwide restriction on Telegram. The Telegram channel ban in India runs until June 22 and is tied directly to the NEET (UG) 2026 re-examination scheduled for June 21. This is one of the most significant platform-level actions a major messaging app has faced in
Telegram Channel Ban in India 2026: What Today’s NEET Re-Exam Order Means for Businesses Read More »
On June 12, 2026, a WhatsApp Business API and Instagram API outage hit businesses worldwide as Meta suffered a major global disruption that knocked Facebook, Instagram, WhatsApp and Messenger offline for millions of users. The disruption started around 8:00 PM IST (shortly before 10am ET), and within minutes outage trackers lit up worldwide. Facebook bore
Your Click to WhatsApp Ads do not keep office hours. Meta serves them at 2am, on Sundays, and during holidays, whenever the algorithm finds a buyer. A prospect sees your ad, taps “Send Message,” and lands in a WhatsApp conversation, ready and interested in that exact moment. Then nothing happens. Your team is asleep. The
Stop Losing CTWA Leads at Midnight: How AI Agents Qualify WhatsApp Ad Leads 24/7 Read More »
Click to WhatsApp Ads have quietly become the highest-converting paid channel in Meta’s lineup. While most advertisers still push traffic to landing pages and pray for a form fill, the smartest teams now route that same ad spend straight into a WhatsApp conversation. The result is a funnel with two steps instead of five, and
The 2026 Click to WhatsApp Ads Playbook: From Meta Click to Closed Deal Read More »
