SEO Marketing
SEO is an essential marketing technique that focuses on bringing unpaid traffic to your website by using high quality content to get to the top of the search engine results page. Reaping the rewards of your SEO labor may be a bit slow at first, but if you are able to achieve some results, your success will build itself up.
What is SEO? How does it increase traffic?
SEO stands for Search Engine Optimization and is a marketing technique that focuses on optimizing your website to rank at the top of search engine results pages. With a number of tactics and tools, you can organize your website in a way that search engines can understand and choose to display to their users. It combines creativity and the ability to create high-quality, engaging content that users value, with analytics and a strong understanding of your prospective customers. It is important to remember that SEO only focuses on organic rankings. You can’t pay for high ranking with SEO. The only way to rank high in SEO is to ensure that you meet the search engine’s requirements.
Benefits of SEO
SEO is an important part of online marketing because search is one of the primary ways users find on the Internet. Search results are presented in an ordered list, and the higher a site gets on that list, the more traffic that site receives. For example, for a common search query, the number one result will receive some percentage of the total traffic for that query, while results two and three will receive significantly less traffic. Very less number of searchers click past the first page of search results. So, even a small improvement in search engine ranking can lead to a website getting more traffic and potential business. Because of this, many businesses and website owners try to manipulate search results so that their site appears higher on the search results page than their competitors. This is where SEO comes in. A strong SEO strategy can bring many benefits to your business’s online presence and your overall marketing strategy.
Pillars of an SEO strategy
Keyword
As a business, they are important because you want to come up in search engines when people search for keywords or phrases related to your products or services. You need to add those words and phrases to your website to stand a chance of being anywhere near the results. Google Keyword Planner can help you find more broad keywords at the start of your search. This is less useful for long-tail keywords, but it can help you find alternative words and phrases you might not have thought of. Once you have your broad keywords, you can use Google Auto Suggest to find more detailed questions. By typing search terms into Google, you’ll see suggestions for related searches, and you can keep clicking to get more specific terms.
How to use Keyword
After you have a list of keywords, it’s time to start incorporating them into your content. You don’t need to “unlock” keywords in your content, instead, focus on creating useful content every time. You may have read in the past that you had to include the exact phrase you were targeting a certain number of times, but now search engines are much smarter. They can understand synonyms and promote articles that are not an exact match but contain a lot of related information around the searched term. By understanding keywords and key themes, you’ll know the best words or phrases to use to help users find your content and your website. You can find the right keywords to use by creating buyer personas and doing keyword research.
Content
After determining what will attract people to your website, you need to actually create that content. If your content isn’t valuable and attention grabbing, it won’t do anything for your SEO. There are countless content formats to choose from. Different users have different content depending on the stage of the funnel they are at. Quality content is content that provides value to the reader and the brand. In other words, it keeps readers interested and engaged while driving more leads to the brand. Quality content often has a specific target audience and can prove to be beneficial to the brand in the long run as it becomes a key source of generating potential leads for the brand.
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Website Optimization
Website optimization is the process of using tools, advanced strategies, and tests to improve your website’s performance, increase traffic etc. One of the most important aspects of website optimization is SEO. This technique not only focuses the various pages of your website on ranking high in SERPs for specific keywords. The other important aspect here is on-page optimization. This technique ensures that the prospects on your website have the best user experience, should they take the desired action and convert it into a lead. So, by optimizing your website, you can not only tap into an untapped market in a more effective and efficient manner, but also open doors to more conversions and revenue gains. But, while SEO is an essential part of website optimization, it is not the end of optimization. Optimizing your website for real people helps you gain the trust of your audience, starts building a relationship, and allows you to sell products without jumping on a sales call.