Drip marketing is a strategy that involves sending a series of pre-written messages to your leads or customers over a period of time. The goal is to nurture them, build trust, and eventually convert them into loyal customers. Drip marketing can be done through various channels, such as email, SMS, social media, or instant messaging apps.
One of the most popular and widely used channels for drip marketing is email. Email drip marketing allows you to segment your audience, personalize your messages, and automate your campaigns. However, email drip marketing also has some challenges and obstacles that may limit its effectiveness and impact. Some of these are:
- Low open rates: According to HubSpot, the average email open rate across all industries is only 21.33%. This means that more than three-quarters of your emails may never be seen by your recipients.
- Spam filters: Many email service providers have strict spam filters that may block or flag your emails as spam, especially if you send too many emails, use misleading subject lines, or have low sender reputation.
- Competition: Your emails are competing with hundreds of other emails in your recipients’ inbox. It can be hard to stand out and capture their attention, especially if your emails are not relevant, engaging, or valuable to them.
- Lack of interactivity: Email is a one-way communication channel that does not allow for instant feedback, engagement, or interaction. Your recipients may not feel a personal connection with you or your brand, and may not respond to your calls to action.
Whatsapp Drip Marketing: A New and Effective Way to Connect with Your Audience
If you are looking for a new and effective way to connect with your audience, you may want to consider Whatsapp drip marketing. Whatsapp is the most popular instant messaging app in the world, with over 2 billion users in more than 180 countries. Whatsapp offers many benefits and advantages for drip marketing, such as:
- High open rates: According to MobileMonkey, Whatsapp messages have an average open rate of 98%. This means that almost all of your messages will be seen by your recipients, and you will have a higher chance of getting a response.
- No spam filters: Whatsapp does not have spam filters that may block or flag your messages as spam. However, you still need to follow the Whatsapp Business Policy and respect your recipients’ preferences and consent.
- Less competition: Whatsapp is a more personal and intimate channel than email, and your messages are more likely to stand out and capture your recipients’ attention. You can also use emojis, stickers, gifs, images, videos, and voice notes to make your messages more expressive and engaging.
- More interactivity: Whatsapp is a two-way communication channel that allows for instant feedback, engagement, and interaction. You can use Whatsapp to chat with your recipients, answer their questions, provide customer support, collect feedback, and build a personal relationship with them.
How to Run a Successful Whatsapp Drip Marketing Campaign
If you are interested in running a Whatsapp drip marketing campaign, you may want to check out our previous blog post about the 8 powerful tips to successfully run a whatsapp drip marketing campaign. In this post, we share some best practices and strategies to help you create and execute a Whatsapp drip marketing campaign that delivers results.
How ChatMaxima Can Help You with Whatsapp Drip Marketing
ChatMaxima is a platform that helps you create and manage Whatsapp drip marketing campaigns with ease and efficiency. With ChatMaxima, you can:
- Create and manage templates: You can create and save templates for your Whatsapp messages, and use them to send personalized and relevant messages to your recipients. You can also use variables and merge tags to customize your messages based on your recipients’ data and behavior.
- Schedule to send messages: You can schedule your messages to be sent at the optimal time and frequency for your recipients. You can also set triggers and conditions to send messages based on your recipients’ actions and events.
- Shared inbox and chatbots for instant engagement: You can use ChatMaxima’s shared inbox to manage all your Whatsapp conversations in one place, and assign them to different team members. You can also use ChatMaxima’s chatbots to automate your responses and provide instant answers to common questions and requests.
- Reports about open, unsubscribe, replies, etc.: You can use ChatMaxima’s reports to track and measure the performance and impact of your Whatsapp drip marketing campaigns. You can see metrics such as open rate, unsubscribe rate, reply rate, conversion rate, and more.
Conclusion
Whatsapp drip marketing is a new and effective way to connect with your audience and grow your business. It offers many benefits and advantages over email drip marketing, such as high open rates, no spam filters, less competition, and more interactivity. However, to run a successful Whatsapp drip marketing campaign, you need to have the right tools and strategies. ChatMaxima is a platform that can help you with Whatsapp drip marketing, by allowing you to create and manage templates, schedule to send messages, use shared inbox and chatbots for instant engagement, and get reports about open, unsubscribe, replies, etc. If you want to learn more about ChatMaxima and how it can help you with Whatsapp drip marketing, you can visit our website or contact us for a free demo.