Email marketing is the act of sending out more promotional messages to inform, educate people, or force them to perform a particular activity. This digital marketing strategy includes email newsletters, sales promotional emails and company announcements. With an effective email marketing strategy, brands can become customers and one-time buyers can be turned into loyal, consistent customers. So, whether you have a small business, online store or big company, email marketing can do wonders for you. All you need is to find what your audience wants and use it to create powerful newsletters. However, you should keep in mind that email marketing requires users’ approval. This means you’re a guest in their inbox, so you have to use good email. Failing to understand it or believing that your email campaigns are special can have negative consequences.