Inbound marketing is the exact opposite of outbound marketing. It’s a modern marketing paradigm that’s reshaping our approach to lead generation and customer relationships. It uses content marketing to attract leads and customers, improve customer relationships, and then convert those customers into business advocates.
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Marketing management is the process of planning, implementing, and monitoring a company’s marketing strategy. This includes developing marketing plan, campaigns, and tactics that can be used to profitably meet the needs of target customers. Market research is essential to understand the market, determine what requirements are not met, or how to take advantage of opportunities
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Brand marketing describes a long-term, strategic plan to continuously improve a brand’s recognition and reputation. Brand marketing is how you promote your products and services in a way that creates value in the overall image of your brand and builds long-term relationships with customers. In other words, it takes all the qualities of your branding and uses marketing strategies to communicate them to your audience.
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Affiliate Marketing is a process of promoting another person’s company and earning a commission. You can choose a product from another person and promote it in your circle and you can get commission when the product is sold. It is similar to a sales person but you don’t work for the company but you will suggest a customer to that company. The best part is you don’t need to have your own and only product, you can work for many products from different people.
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Mobile marketing is a multi-channel digital marketing that aims to reach the target audience on their mobile or cellular devices through websites, emails, SMS and MMS, social media, apps, and other mobile devices.
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