What is Influencer Marketing?
Influencer marketing is a form of marketing that focuses on using key leaders to take your brand’s message to a larger market. Instead of marketing directly to mass consumers, you can pay influencers to get the word out for you. Influencer marketing often goes hand in hand with two types of marketing: social media marketing and content marketing. Most influencer campaigns have some form of social media component, whereby influencers are expected to spread the word through their personal social media channels. Many influencer campaigns have a content element where you create content for influencers or they create content. Although social media and content marketing often fit within influencer campaigns, they are not synonymous with influencer marketing
1. Chatmaxima
ChatMaxima’s all-in-one omnichannel messaging platform, which enables you to easily connect your marketing, sales groups with your customers. It’s an easy-to-use platform to build more leads, sales and stronger customer relationships. This is a seamless integration process where you can connect all social media messengers with ChatMaxima within 5 minutes. It also has a centralized chat environment through which you can see all the customers from different news channels in one place. The hardest part of the team leader is managing the leads of their team members, but ChatMaxima provides an easy channel for customer queries, you can create individual groups for individual team, and then ChatMaxima automatically assigns leads to the right team. There is also a tag and label option through which you can tag your team members for doubts and track the specific customer. There is a popular quote that says “If you want to understand today, you should search yesterday”, according to which your daily insights is very important, you can track the daily performance of your agents and also from which site you get the most messages and queries. Overall it is available in Affordable Price and with free trail for 7 days.
2. SocialBlade
Socialblade is one of the best influencer marketing tools because it provides all things media and marketing for all brands. May be it Instagram, Snapchat, Twitter or LinkedIn, SocialBlade is a tool that provides detailed analysis on a global scale based on your brand needs. They also teach you how to scale the reach of your videos, find influencers to collaborate with, and integrate your profiles directly with their paid business API. It provides global analytics for all social media platforms, helping influencers and businesses alike. It provides free statistical data to more than 7 million people and increases daily visitors to their website. It has various news blogs to update the community and inform about the changing trends based on accurate statistical data.
Advantages:
- It is ideal for tracking statistics on different social media platforms.
- It is easy to view and understand
- It is user friendly website
Disadvantages:
- Some statistics are incorrect
- It is useful for a specific application
3. Klear
Klear is one of the best search tools for brands and influencers in the marketing community. Its popularity has grown over the years, making it to our list of best tools. It has many filters to choose from and narrows down your search for influencers. Klear’s creators wanted to create a platform that connects influencers with top brands and helps them create meaningful collaborations. It has a user-friendly interface and is easy to use and access all kinds of different features they offer. Influencers can be found based on advanced search parameters such as influence, reach, geography and more. It helps influencers to connect with different brands depending on their preferences and needs.
Advantages:
- The user interface is easy to understand
- The design is very elegant and intuitive
Disadvantages:
- Finding a relevant influencer can be challenging
- Post metrics are delayed
4. Heepsy
Heepsy is a great tool that acts as a search engine to find influencers based on brands’ specific searches and filters. It connects its users with a database of more than 11000 influencers from all over the world. Heepsy provides detailed analysis of an influencer’s reach through analytics and infographics. The tool provides a path for brands, businesses and influencers alike to work together to sell products, collaborate or execute brand endorsements. It is a multifaceted database with clear and concise analyses. It has Easy onboarding and the ability to connect users with their favorite influencers. It works on most popular social media platforms like YouTube and Instagram.
Advantages:
- It’s easy to use and easy to find influencers with real audiences
- It was straightforward and intuitive
- It has helped create some great lists for client projects
Disadvantages:
- The benefits far outweigh any negatives
- The payment process for plan cancellation is unclear
5. BuzzSumo
BuzzSumo is the most popular choice on this list. It is widely used by most influencers, brands and other marketing personnel around the world to gain detailed insights on each social media platform. BuzzSumo is an exclusive space for brands and influencers to analyze their content, get content ideas and insights, and improve their influencer strategy. It automates many functions in your BuzzSumo dashboard, matching your vision and goals. It has multiple use cases for every marketing function. It comes with a Chrome extension to get its benefits quickly and efficiently.
Advantages:
- It has various stunning tools
- This software is very helpful for creating web application backlinks
- It is easy to navigate
Disadvantages:
- Its topic explorer feature is completely unhelpful
- It does not collect data from certain social media platforms
6. PitchBox
PitchBox is a powerful influencer and content marketing platform that allows users, influencers, brands and agencies to reap the benefits of their customizable and personalized outreach program. Its database makes it easy to navigate between influencers and find the best fit for your brand or agency. Influencers can gain access to analytics from various social media platforms linking their profile to PitchBox and make decisions based on accurate infographics and statistics. It integrates with SEO providers to get accurate data-driven results and it allows influencers to navigate their outreach programs with customizable email templates and reports for all outreach phases.
Advantages:
- It is clearly developed by experienced link builders
- Customer service team is very supportive
- Look simple and works very intuitively
Disadvantages:
- Need to update new functionality on a regular basis
- It doesn’t bring up all the emails that end up in our spam folder
- Some menus are confusing and could be streamlined
7. Captiv8
Captiv8 is one of the exclusive apps for influencers around the world. It is very popular and helpful for influencers and creators through various social media platforms. It enables creators to authenticate themselves in their database and establish their ad and promote their projects. Its intelligent search option allows you to search titles, bios and images to find valuable insights. It allows influencers to track important metrics, monitor conversations, and customize hashtags for different platforms. Captiv8 allows creators to create detailed profiles about themselves to ensure their profiles reach prospective clients/brands. An AI-powered smart discovery tool helps you find the perfect match based on your descriptions. It allows influencers to schedule their content with their calendar system to mark important content dates and times.
Advantages:
- It provides timely updates
- It has a user-friendly dashboard
- It provides personalized services
Disadvantages:
- A system should be introduced to monitor essential communications
- Lack of intelligence data
8. Awario
Awario is an influencer’s friend when it comes to tracking their content based on keywords. It has a non-stop monitoring system that updates the brand and influencers in real-time about various activities surrounding their work. It creates space for a clutter-free, clean and organized workspace, allowing users to store different data from their various profiles in different groups and categories. Awario provides rich data and analytics to make a white-label report leave a lasting impression. For avid travelers, Awario can take them through their adventures and work even harder.
Advantages:
- Customer support is unavailable and unhelpful
- The presentation of the data is fantastic
- Setup was easy
Disadvantages:
- Sometimes searching for keywords is difficult
- The feed was very small and difficult to monitor
9. Pixlee
Pixlee is a place for new age influencers and creators to curate, curate and validate their content. Pixlee not only helps brands and influencers amplify their best-performing content, but also helps them optimize content to get legitimate conversions for their collaborations. It provides a catalog of insights and data with the precision to enable tracking of critical metrics, impressions and conversion rates based on individual needs. This great tool is one of the products that allows brands to build community, manage content and connect with followers. It provides weekly reports with accurate data for the brand to take immediate action based on the numbers. On Instagram, analyze different types of content to increase followers. Influencers get a chance to gain exposure to global brands.
Advantages:
Disadvantages:
- Some options can be tricky to deal with at times
- Some icons and notifications are unclear
10. Nimble
Nimble is a CRM tool that is very important for influencers and creators. Brands can connect with different influencers, which are linked to their workflow database. Having a tool like Nimble is crucial to sustainably manage their CRM strategies. It not only helps in creating databases but also works effortlessly from any device. Their clients include some of the biggest names in various industries such as GoDaddy, UpWork and more, giving influencers more opportunity to get noticed and collaborate. Compatible with any device that helps you work on the go. It has low cost plans and high quality returns. A total CRM tool helps influencers sell their products with a better database.
Advantages:
- It allows integration with various channels
- It has unique support to help sustain the growth of operations
Disadvantages:
- There are problems with the interface
- Resolutions cannot be easily modified without first being configured manually
11. AspireIQ
AspireIQ is a solution for all businesses to integrate Influencer Marketing into their brand. It helps brands find the best influencers that fit their business objective and influence their niche market through their smart filtered search network. This establishes a great workflow area for engaging influencers with their strategies and exploring brand fans among their following. AspireIQ allows you to create coupons, promotional offers, affiliate links and more to further establish its brand offering through its influencers. This enables tracking and measuring the influencer’s efforts to keep the brand growing. It helps to narrow down influencers who get more leads and sales and gives influencers access to various social media tools to engage the brand’s fans and existing customers.
Advantages:
- It helps keep all documents in one place and has a collection of creators in one central location
- Activating an influencer is easy
Disadvantages:
- Inability to integrate both a country in one account
- Qualitative influence is difficult to detect
12. Tagger
Tagger is the popular influencer marketing platform on this list, not only by ys, but by their accolades in the industry. This great tool is very easy to use and maintains a user-friendly experience throughout. It has an exquisite star-studded brand client base that includes Ketchum, Tinder, Bose and many other global brands. Brands and even individual influencers can reap the benefits of this platform in many ways, such as scheduling content, connecting followers and engaging customers and getting accurate reports based on real-time data. It allows brands to connect with some of the best influencers around the world. Data driven and dependent on delivering better return on investment for brands and influencers. It helps you maintain cash flow, manage brand fans, and get data on the influencers who drive the most conversions.
Advantages:
- Discovery mode and influencer analytics are very helpful
- It includes various filters to help you refine your search
Disadvantages:
- It is really difficult to use and not user friendly
- Creators are hard to track down
- Sometimes profiles don’t load correctly or quickly
13. Fourstarrz Media
Fourstarrz Media is the most popular influencer marketing tool built to connect brands through their intuitive discovery tool, which features custom filters that brands can reach from a database of over 800K influencer profiles. Build an influencer database based on different influencer marketing campaigns and get accurate insights and predictive ROI to see which influencer drives the most sales and conversions. It helps you reach influencers and manage your campaigns with its easy-to-use interface, avoiding email clusters and large Excel sheets. Data has a dedicated dashboard that is used to get specific statistics like CTR and CPM. It enables a clean and organized management workflow for individual campaigns.
Advantages:
- This tool is useful for businesses that are just getting started with digital marketing
- Fourstarzz solves the problem of finding targeted influencers to help grow your brand
Disadvantages:
- Some analytical tools are difficult to understand
- It requires a training process
MeltWater is a great marketing tool for all media. It’s not just influencer marketing, but managing a brand’s entire social media management across all platforms. There are popular brands like Google, H&M and others who can connect their clients with influencers that suit their campaign needs. Their services include social influencer marketing management, helping brands build a marketing hub to manage various influencer marketing campaigns to get maximum return on investments. It enables automation for various reports and analytics to get ROI. It focuses on micro-influencers connecting local brands for their campaigns and allows unlimited keyword tracking, Instagram story tracking and more.
Advantages:
- The way the site is built is easy to use
- They added more features to media monitoring
Disadvantages:
Customer service team is less supportive
15. Cision
Cision is a great public relations tool that allows influencer marketing management. It has the largest influencer database with over a billion profiles. More granular and detailed filters to search for the best relevant influencers for your brand’s influencer marketing campaigns. It has very comprehensive filters to search for the best relevant influencers for your brand’s influencer marketing campaigns. Cision is quick and effortless in terms of creating a list of influencers most relevant to your campaign and comparing them based on their profiles. It allows you to monitor and analyze various statistics. This platform is not only for social influencers but also for journalists and other workers from various backgrounds. They have a variety of products that can work together to reach influencers, manage customer relationships and build a list of brand fans. Find traditional and behind-the-scenes influencers from a variety of backgrounds, including social media influencers, journalists, and more. Integrates with Google Analytics to provide more comprehensive social analytics.
Advantages:
- It was very easy to set up
- Customer service is very supportive
Disadvantages:
- Media contacts are out of date
- The interface can feel confusing
16. trendHERO
trendHERO has an influencer and creator database of over 90 million profiles to find the most relevant influencer for your brand and business based on geography, niche, age range and more. The biggest advantage of this great tool is the ability to check fake followers of a particular influencer. trendHERO also helps in analyzing brand fan quality and Instagram follower growth. It provides a great guide to the reasons behind the growth of selected influencers. It has the ability to scan through influencers to find real and fake followers. It allows you to track analytics across stories and posts across multiple platforms. It has accurate reports on specific metrics like response rate, leads and conversions.
Advantages:
- The analytics are helpful
- The features and the way you have organized the reports are good
Disadvantages:
- It takes a long time to load and to get the information
- The number of languages is limited
17. Julius
Julius is an influencer marketing platform that allows brands to connect with prospective influencers and creators that match the brand’s influencer marketing campaign needs. Julius works on almost all major social media platforms to provide brands with the best influencer marketing solutions. Brands can plan, manage and control their campaigns by creating an automated workflow to track key metrics to calculate your ROI and track their success. It is user friendly and easy to access. It has opportunities to collaborate with the biggest brands around the world. It targets your customers based on specific metrics.
Advantages
- The search filters and user experience are great
- The tool provides actionable insights and is very easy to navigate
Disadvantages
- No customizable export options available
- Some information is inconsistent and inaccurate
18. Neoreach
NewReach is a global outreach influencer marketing tool with a star-studded client base including Amazon, The New York Times and more. A dedicated team of experts engaged in exciting brand influencer campaigns to gain accurate data analysis and metrics. NewReach is a tool that allows brands to maintain direct relationships with influencers, creatives, bloggers and more. It is also involved in the creation and production process to ensure campaigns scale with various metrics and KPIs. There is a dedicated team to create beautiful campaigns to get conversions for the brand. It enables easy talent acquisition and management to ensure seamless communication between brand and influencer.
Advantages
- Finding macro influencers is easy to navigate
- It includes great information that makes it easy to analyze influencers
Disadvantages
- There were some errors while searching the platform
- The platform is very straightforward and robust
19. Traackr
Trackr is a renowned influencer marketing tool popularly used by the world’s biggest fashion brands. As they proudly note, “7 out of 10 fashion brands choose Tracker.” They provide one of the largest databases, manage campaigns, and collaborate with influencer brands. It allows brands to connect with influencers based on their smart search tool to suit campaign needs. They have an impressive platform of brands like Samsung and L’Oreal and many more. It has a very broad coverage with over 6 million influencer profiles spread across 50 countries. It covers 13 platforms in 26 languages and over 2.5 years of database history. It is a properly conducted campaign with specific metrics to measure campaign scalability, ROI and more.
Advantages
- It allows you to search by keywords, interests and content terms
- A personal network can be created to organize people
Disadvantages
- Its data heavy and you really need to spend time to understand the tool and capabilities
20. MAVRCK
MAVRCK is a classic influencer marketing tool that has a top line of brands like Disney, Netflix, Oreo, and is a very reliable tool for many brands to manage and control their marketing campaigns across multiple platforms. They provide detailed analysis of influencers’ personality that reflects their online presence, reach and visibility. They focus not only on macro-influencers, but also on micro-influencers. MAVRCK has been able to compete with strong competitors due to its flexibility and evolving nature. It offers comprehensive metrics from pixel-tracking to impressions, engagements and more. They are limited to a few niche platforms, but give brands and influencers plenty of options to plan content for those platforms using content measurement best practices.
20. MAVRCK
- It has an easy-to-use interface that sets up campaigns in an efficient way
- It helps in tracking analytics and more
Disadvantages
- Finding specific or specific content in a pinch is difficult
- It contains many technical errors