WhatsApp Business API Pricing in Malaysia (2026)
Meta charges per message in Malaysia, billed in MYR: marketing RM0.3467, utility RM0.0564, authentication RM0.0564 per message. Full breakdown, volume discounts, worked examples, and the October 1, 2026 changes.
WhatsApp Business API Rates in Malaysia (per message)
Meta's per-message rates for Malaysia, effective October 1, 2026, from Meta's official MYR rate card.
| Category | Rate (MYR / message) | Notes |
|---|---|---|
| Marketing | RM0.3467 | Charged on every delivery |
| Utility | RM0.0564 | Free inside an open 24-hour customer service window; charged outside it. Volume discounts apply. |
| Authentication | RM0.0564 | Charged outside the service window. Volume discounts apply. |
| Authentication (international) | RM0.1685 | One-time passwords sent from a business registered outside Malaysia to Malaysian numbers. |
| Service | RM0.0564 | Replies inside the 24h window. First 1,000 per phone number each month are free, then charged. No volume tiers. |
Billed in USD instead? If your WhatsApp Business Account bills in USD, Meta's Malaysia rates are $0.0860 marketing and $0.0140 utility, authentication and service. Rates exclude taxes; Malaysia's service tax on digital services may apply depending on your Meta billing address.
From October 1, 2026, Meta charges for service messages (free-form replies inside the 24-hour customer service window) after 1,000 free per business phone number each month. If your WhatsApp Business Account has no payment method in Meta Billing Hub, service messages beyond the free 1,000 are not delivered, so add one in Billing Hub. Utility templates delivered inside an open customer service window are free, per Meta's current pricing page. Verify against Meta's official rate card.
Malaysia Volume-Tier Pricing (Utility & Authentication)
Utility and authentication rates fall as monthly volume grows, up to 25% off. Marketing is not tiered.
Service messages are not tiered; every billed service message is charged at the list rate.
| Discount | Utility & Auth rate (MYR) |
|---|---|
| List rate | RM0.0564 |
| -5% | RM0.0536 |
| -10% | RM0.0508 |
| -15% | RM0.0479 |
| -20% | RM0.0451 |
| -25% | RM0.0423 |
Tiered rates apply to the messages within each tier. See Meta's volume tiers for exact thresholds.
What It Costs to Send WhatsApp Messages in Malaysia
Meta's fee for marketing messages at RM0.3467 each, before any applicable tax.
| Marketing messages / month | Meta fee (MYR) | With ChatMaxima ($19 flat) |
|---|---|---|
| 1,000 | RM346.70 | RM346.70 + $19 |
| 10,000 | RM3,467 | RM3,467 + $19 |
| 100,000 | RM34,670 | RM34,670 + $19 |
Service replies: from October 1, 2026, 5,000 service replies in a month on one phone number means 1,000 free and 4,000 billed × RM0.0564 = RM225.60.
Utility and authentication cost far less (RM0.0564 each), and utility templates are free inside an open 24-hour customer service window. Sending order updates as utility templates instead of marketing cuts the per-message fee by about 84%. Use the pricing calculator for your exact mix.
Providers & Setup in Malaysia
Billed in ringgit
Meta publishes a dedicated MYR rate card, so a WhatsApp Business Account billed in ringgit avoids currency conversion on every message.
Same Meta rate at every BSP
Meta's per-message rate is identical across all Business Solution Providers in Malaysia. Only the platform fee and any per-message markup differ, so compare those.
No-markup, green tick free
The green tick is free from Meta. ChatMaxima charges a flat $19/mo with no per-message markup and no setup fee.
Get started with ChatMaxima's WhatsApp API, onboarding help included.
How per-message billing works
Since July 1, 2025, Meta bills per message delivered. Utility templates are free inside an open 24-hour customer service window. From October 1, 2026, service replies are billed after 1,000 free per phone number each month. Everything stays free for 72 hours inside a Click-to-WhatsApp free entry point window.
Read the full per-message model »2026 pricing changes
Since August 1, 2026, AI replies from the Meta Business Agent are billed per token ($2.00 USD per 1M tokens). From October 1, 2026, service messages are billed after 1,000 free per phone number each month; with no payment method in Meta Billing Hub, service messages beyond the free 1,000 are not delivered. ChatMaxima's WhatsApp usage page (Settings > Usage > WhatsApp) shows each number's service messages against the free 1,000 and the estimated cost.
See the full 2026 changes »Predictable WhatsApp Costs in Malaysia
ChatMaxima charges a flat $19/month. You pay Meta's direct per-message rates with no markup, plus the full omnichannel inbox, AI agents, and WhatsApp integration.
See ChatMaxima Pricing Global (USD) PricingPer-message MYR rates from Meta's official rate card, effective October 1, 2026. Verify at Meta's WhatsApp pricing page.
WhatsApp API Pricing Malaysia: FAQs
Meta charges per message in MYR: marketing RM0.3467, utility RM0.0564, authentication RM0.0564 (effective October 1, 2026). Utility templates are free inside an open 24-hour customer service window. From October 1, 2026, service replies cost RM0.0564 each after 1,000 free per phone number each month.
Yes. Meta publishes an MYR rate card, so a WhatsApp Business Account set to bill in ringgit pays the MYR rates above. Accounts billed in USD pay $0.0860 for marketing and $0.0140 for utility, authentication and service messages to Malaysian numbers.
From October 1, 2026, each business phone number gets 1,000 free service messages per month (free-form replies inside the 24-hour customer service window), shared by 1:1 and group sends. Unused messages do not roll over. After that, each service message costs RM0.0564. If your WhatsApp Business Account has no payment method in Meta Billing Hub, service messages beyond the free 1,000 are not delivered, so add one in Billing Hub. Messages from customers to your business stay free.
Meta's per-message rate is identical across BSPs, so the cheapest adds the least. ChatMaxima charges a flat $19/month with no per-message markup.
Yes, for utility and authentication messages, from -5% (RM0.0536) down to -25% (RM0.0423) as monthly volume grows. Marketing and service messages are not tiered.