WhatsApp Business API Pricing in Singapore (2026)
Meta charges per message in Singapore, billed in SGD: marketing S$0.0937, utility S$0.0205, authentication S$0.0205 per message (plus 9% GST). Full breakdown, volume discounts, and the October 1, 2026 changes.
WhatsApp Business API Rates in Singapore (per message)
Meta's per-message rates for Singapore, effective July 1, 2026, from Meta's official SGD rate card.
| Category | Rate (SGD / message) | Notes |
|---|---|---|
| Marketing | S$0.0937 | Charged on every delivery |
| Utility | S$0.0205 | Free inside the 24h customer service window; charged outside it. Volume discounts apply. |
| Authentication | S$0.0205 | Charged outside the service window. Volume discounts apply. |
| Service | Free* | Non-template replies inside the 24h window |
GST: Rates are exclusive of 9% GST, added on your invoice in Singapore.
*Service is free today, and utility is free inside the 24-hour customer service window; both become chargeable from October 1, 2026. Verify against Meta's official rate card.
Singapore Volume-Tier Pricing (Utility & Authentication)
Utility and authentication rates fall as monthly volume grows, up to 25% off. Marketing is not tiered.
| Discount | Utility & Auth rate (SGD) |
|---|---|
| List rate | S$0.0205 |
| -5% | S$0.0195 |
| -10% | S$0.0185 |
| -15% | S$0.0174 |
| -20% | S$0.0164 |
| -25% | S$0.0154 |
Tiered rates apply to the messages within each tier. See Meta's volume tiers for exact thresholds.
What It Costs to Send WhatsApp Messages in Singapore
Meta's fee for marketing messages at S$0.0937 each, including 9% GST.
| Marketing messages / month | Meta fee (SGD) | + 9% GST | With ChatMaxima ($19 flat) |
|---|---|---|---|
| 1,000 | S$93.70 | S$102.13 | S$102.13 + $19 |
| 10,000 | S$937 | S$1,021.33 | S$1,021.33 + $19 |
| 100,000 | S$9,370 | S$10,213.30 | S$10,213.30 + $19 |
Utility and authentication cost far less (S$0.0205 each) and are free inside the customer service window until October 1, 2026. Use the pricing calculator for your exact mix.
Providers & Setup in Singapore
A regional hub
Singapore is a base for many APAC businesses running WhatsApp across the region. Charges are billed in SGD plus 9% GST.
Providers in Singapore
BSPs active in Singapore include 360dialog, Sinch, and Wati, plus Meta Cloud API partners. Meta's per-message rate is identical across all, only the platform fee differs.
No-markup, green tick free
The green tick is free from Meta. ChatMaxima charges a flat $19/mo with no per-message markup and no setup fee.
Get started with ChatMaxima's WhatsApp API, onboarding help included.
How per-message billing works
Since July 1, 2025, Meta bills per message delivered. Utility and service messages are free inside the 24-hour customer service window, and everything is free for 72 hours inside a Click-to-WhatsApp free entry point window.
Read the full per-message model »Changes coming in 2026
From August 1, 2026, AI replies get a new per-token "Meta Business Agent" charge. From October 1, 2026, utility and service messages inside the service window become chargeable.
See the full 2026 changes »Predictable WhatsApp Costs in Singapore
ChatMaxima charges a flat $19/month. You pay Meta's direct per-message rates with no markup, plus the full omnichannel inbox, AI agents, and WhatsApp integration.
See ChatMaxima Pricing Global (USD) PricingPer-message SGD rates from Meta's official rate card, effective July 1, 2026. Verify at Meta's WhatsApp pricing page.
WhatsApp API Pricing Singapore: FAQs
Meta charges per message: marketing S$0.0937, utility S$0.0205, authentication S$0.0205 (effective July 1, 2026), plus 9% GST. Service is free today, and utility is free inside the 24-hour service window.
Yes. 9% GST applies on top of Meta's per-message rates and your BSP's platform fee.
Meta's per-message rate is identical across BSPs, so the cheapest adds the least. ChatMaxima charges a flat $19/month with no per-message markup.
Yes, for utility and authentication messages, from -5% down to -25% as monthly volume grows. Marketing is not tiered.