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Browse 7 ready-to-use WhatsApp message templates for General. Copy any template with one click and customize for your business.
Businesses across general that use WhatsApp Business API see dramatically higher engagement rates. With a 98% open rate and average read time under 3 minutes, WhatsApp outperforms email (20% open rate) and SMS (45% open rate) for customer communication. Browse our general templates below to find the perfect message for your business.
See how WhatsApp compares to other channels for general communication.
| Metric | SMS | ||
|---|---|---|---|
| Open Rate | 98% | 20% | 45% |
| Avg Read Time | < 3 min | 6+ hours | 30 min |
| Rich Media | Images, buttons, docs | HTML content | Text only |
| Two-way Chat | Instant replies | Slow | Limited |
| CTA Buttons | Interactive buttons | Hyperlinks | Plain URL |
| Cost per msg | Low | Lowest | High |
Choose a template from the 7 General templates above. Each includes the message body, variables, and buttons.
Click the "Copy Template" button on the template detail page to copy the full message text with all variable placeholders.
Sign up for ChatMaxima, paste the template, replace variables with your details, and submit for Meta approval.
Once approved, send to individual customers or in bulk campaigns. Set up automated triggers for hands-free messaging.
Copy any template, customize it for your business, and launch your campaigns in minutes.
Start for Free Book a DemoEverything you need to know about using WhatsApp templates for general.
We currently have 7 ready-to-use WhatsApp templates for General. Our library is constantly growing with new templates added regularly. Each template includes the message body, customizable variables, and interactive buttons.
Our templates are designed following Meta's WhatsApp Business API guidelines and best practices. While approval depends on your specific business and account standing, templates from our library follow the format and content guidelines that maximize approval rates. Most templates get approved within 24-48 hours.
To send these templates, you need a WhatsApp Business API account. Sign up for ChatMaxima to get started — we provide easy WhatsApp API setup, template management, and bulk sending capabilities. You can also automate sending based on triggers using our integrations with popular platforms.
Yes! All 7 templates in our General collection are completely free to copy and use. Browse the templates, click "Copy Template" on any detail page, customize the variables for your business, and submit through your WhatsApp Business API provider.
Absolutely! Each template includes customizable variable placeholders (shown as {{1}}, {{2}}, etc.) that you replace with your business-specific data like customer names, order numbers, dates, and amounts. The variables are dynamically filled when you send the message through the WhatsApp Business API.
Our General template library covers both Marketing and Utility categories. Marketing templates are for promotions, offers, and campaigns. Utility templates cover transactional messages like confirmations, reminders, and alerts. Browse the templates above to find the right type for your use case.