Comprehensive Analysis of WhatsApp’s New Pricing Model for Businesses (Effective July 1, 2025)
As of July 2, 2025, WhatsApp has implemented a significant update to its Business Platform pricing, shifting from a conversation-based to a per-message billing system, effective from July 1, 2025. This change, announced by Meta, impacts how businesses utilize WhatsApp for marketing, utility, and authentication communications, potentially affecting cost structures and strategic approaches. This report […]