The debate between chat and phone support is over. The data has spoken. 73.3% of online adults now prefer messaging as their primary way to communicate with a business. That is not a niche preference or a generational quirk. It is the majority of your customers, across age groups, industries, and geographies, choosing text over […]
If you are building on the WhatsApp Business API in 2026, the pricing model looks completely different from what it was a year ago. Meta replaced the old conversation-based pricing with a per-message model on July 1, 2025, introduced volume-based tiers that reward high-volume senders, and announced a max-price bidding system for marketing messages arriving
For over a decade, WhatsApp has been the one major social platform where users never encountered an advertisement. That era is officially over. In February 2026, Meta confirmed the global rollout of WhatsApp Status Ads and Promoted Channels, bringing paid advertising to the messaging app used by more than three billion people worldwide. If you
WhatsApp Status Ads and Promoted Channels Are Here: What Businesses Need to Know (2026) Read More »
Meta is pulling the plug on messenger.com. Starting April 2026, the standalone Messenger website will cease to exist, and users will be automatically redirected to facebook.com/messages. If you run a business that relies on Messenger for customer communication, this is not just a minor inconvenience. It is a fundamental shift in how one of the
Why Meta Killing Messenger.com Is a Wake-Up Call for Business Messaging (2026) Read More »
