Business Messaging Statistics 2026: 30+ Data-Driven Insights That Prove Customers Prefer Chat Over Calls
The debate between chat and phone support is over. The data has spoken. 73.3% of online adults now prefer messaging as their primary way to communicate with a business. That is not a niche preference or a generational quirk. It is the majority of your customers, across age groups, industries, and geographies, choosing text over […]