WhatsApp Max-Price: How Meta’s New Bidding Model Can Cut Your Marketing Message Costs by 25%
If you are building on the WhatsApp Business API in 2026, the pricing model looks completely different from what it was a year ago. Meta replaced the old conversation-based pricing with a per-message model on July 1, 2025, introduced volume-based tiers that reward high-volume senders, and announced a max-price bidding system for marketing messages arriving […]
