Conversational Marketing

WhatsApp Status Ads and Promoted Channels Are Here: What Businesses Need to Know (2026)

Business Messaging, Conversational Marketing, WhatsApp /

For over a decade, WhatsApp has been the one major social platform where users never encountered an advertisement. That era is officially over. In February 2026, Meta confirmed the global rollout of WhatsApp Status Ads and Promoted Channels, bringing paid advertising to the messaging app used by more than three billion people worldwide. If you […]

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When Do Customers Actually Message? We Analysed 100,000+ Conversations to Find Out

Conversational Marketing, Customer Engagement, SaaS /

Your marketing is working. Your product is solid. Your team is trained and ready. So why are leads still slipping away? We had a hypothesis. To test it, we tracked over 100,000 customer conversations across businesses using ChatMaxima’s platform over the past several days. What we found confirms what many business owners suspect but few

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