Meta Business Agent vs Custom AI Agent: Which Should You Run in 2026?

Meta Business Agent vs Custom AI Agent: Which Should You Run in 2026?

Until June 2026, putting an AI agent on WhatsApp meant building one. You picked a platform, connected your data, wrote the prompts, defined the handoff rules, and paid a vendor. Then Meta shipped its own agent, made it free to switch on, and put it inside the apps your customers already use. The obvious question […]

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