Meta now runs its own AI assistant on WhatsApp business numbers. Not a chatbot you build, not a flow you draw: an agent that lives inside Meta’s infrastructure, answers your customers in natural language, and bills per token on your WhatsApp Business Account. ChatMaxima now supports Meta Business Agent end to end, so you can […]
How to Set Up Meta Business Agent on WhatsApp: The Complete Guide Read More »
Until June 2026, putting an AI agent on WhatsApp meant building one. You picked a platform, connected your data, wrote the prompts, defined the handoff rules, and paid a vendor. Then Meta shipped its own agent, made it free to switch on, and put it inside the apps your customers already use. The obvious question
Meta Business Agent vs Custom AI Agent: Which Should You Run in 2026? Read More »
Something fundamental just shifted in how businesses will talk to customers on WhatsApp. On July 1, 2026, the Meta Business Agent Platform went live for partners, opening the door for any business to deploy an AI agent that can answer questions specific to that business, recommend products, book appointments, and close sales, all inside a
Meta Business Agent Platform: The Complete 2026 Explainer for Businesses Read More »
